Oct. 1, Download See. Spot. Run., The Media Relations Playbook, from Audible
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Have media relations professionals have lost the edge that made us a permanent fixture in the C-Suite?
What is our responsibility to our clients? To be a trusted advisor, which means my clients have the confidence and assurance they are in a safe space and what they say is confidential.
Oh, there is so much from which we can learn. While the list of public relations fails is long, the crown has to go to Unite for America and it’s Anti-Trump PSA series.
Outside the Beltway, your skills aren’t as fungible as you think. Those in the agency or corporate comms worlds may struggle to correlate your political experience with their needs.
Would you sacrifice your chance at taking home Olympic Gold, if you knew the possibility existed you might get infected with a virus?
“Nintendo Shipped Switch Consoles by Plane to Meet High Demand." Which is better, PC or Console Games? than preference?
The text conversation went something like this: Me: What do I need? A PlayStation 4, a PlayStation 4 Pro, an Xbox, an Xbox 1? Micah: What are you talking about? Micah is my nineteen-year-old know it all nephew. Well, he knows all when it comes to gaming and eSports. Me: Gaming, I want to play games. So?
The text conversation goes like this: Me: Happy Last Day of School! Me: My gaming PC has arrived. Me: I’m going to play games tonight!! Me: Haircut on the 17th at 5. That last one wasn’t relevant to gaming, but part of the conversation none the less. The phone vibrated in my hand. " You bought a gaming PC?”
Winter is coming. I know, that line is at least seven Game of Thrones seasons ago, but that’s pretty much where my skills as a PC gamer are, seven seasons behind. My nephew, Micah, came over on Sunday to help me with some of the subtle nuances of navigating a PC game, for example, did you know about keyboard shortcuts and using the mouse to look around?
No, this isn’t some existential quest to uncover the great mysteries of the gaming universe. It is a genuine question. A couple of weeks ago in an exchange with a reporter friend, I was asked if I knew any kids who played on teams inside mobile games like Clash of Clans, or Summoners War.