Oct. 1, Download See. Spot. Run., The Media Relations Playbook, from Audible
When I was working on See.Spot.Run. I was motivated by the desire to live life regret-free. I wanted the satisfaction of looking back and knowing that I accomplished something that helped people to be successful, to create a plan, and to know that they aren’t alone. I hope you receive value from the book.
I began my career in media and public relations in an unusual way. I started out working in the United States Senate for my hometown senator, Hank Brown, a personal hero of mine, who looked at me, a college senior, with nothing more than a summer internship in his office under my belt and saw potential. He not only saw my potential, he fostered it and encouraged me to do more.
By the time the senator retired I was a legislative assistant with a Master’s degree, helping to guide policy decisions that had the potential to affect the lives of millions of people. It was in those waning days of the senator’s time in office that I started to become disenchanted with the political circus. Every year it was the same set of acts and every year I met with constituents from our home state who needed help only to find the end of another congress come and go with little to show for our efforts.
After the senator retired, I did what any congressional staffer would do; I got another job in another office serving as policy director for the Texas Office of State Federal Relations under Governor George W. Bush. The governor had a no-nonsense approach to politics and didn’t waste time with polite letters requesting action, he took action, but even then, the result was the same. Congress concluded its business, sine die, and people went without the subsidies they needed to heat their homes that winter and women, serving in the armed services, got a little less quality in their healthcare than those of us not fighting for our country.
It was after one of these difficult legislative sessions I spoke to my mentor, my first real boss and a genuine hard ass, she expected excellence in all that was done, no excuses. She taught me everything there was to know about being an exceptional legislative assistant and long after I no longer reporter to her; she served as my mentor and friend. In talking to her, she said the words that would change my life, “Why don’t you go into PR or Public Affairs, you’re a great writer and you’re good with people, you’d be a natural.”
In truth, I’d never thought about public relations or public affairs. I’d worked with our press office, staffed interviews, written talking points memos and even been interviewed, but I didn’t know much about it until that day when I hung up the phone and did some research. Now some 20 years later, media and public relations has been my passion and a career that has taken me around the world and back again. I’ve had the privilege of working with governments, not for profit organizations, large multinational corporations, start-ups and entrepreneurs with nothing more than a great story to tell.
To say it’s been fun would be an understatement. For me it has been and continues to be an adventure in which I learn something new every day, help people share their stories and provide people with the information they need.
Today, I’m excited to share some of my learning’s with you in the hopes that my experiences will help you get more coverage in less time. Let me say at the outset I’ve tried to blend my guidance so someone in the early stages of their career and the pro, who could just use some different insights, can benefit. I hope you find this guide helpful and invite you to share your feedback with me.