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When the news broke, “Nintendo Shipped Switch Consoles by Plane to Meet High Demand,” it got me thinking about the difference between PC Games and Console Games and questioning, which is better and does the difference come down to nothing more than preference?
“You bought a gaming PC?” This time Micah, my know it all nephew, sounded incredulous. “Yes,” I said with a level of excitement in my voice appropriate for being seated in an open office area. “I told you I want to play games, now I can.” At this, he was quiet for a moment before asking, “What games are you going to play?” This was a good question.
In a recent poll, I asked, “How are you using data to drive your media relations strategy?” The responses:
What’s happening here?
In a world where a sentiment can be communicated in 140 characters or with the speed of a text or an emoji does voice, speaking to another person on the phone, matter?
Last week a colleague returned from an intake session with a new client. During the conversation, the client said, “I don’t really know what you do. It must be magic.” Although an innocent comment that gave us all a laugh it got me thinking about the art and the often under-appreciated, seldom talked about, science of media relations.
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