See. Spot. Run.: A Media Relations Playbook for Getting More Coverage Faster is an essential tool for anyone working in the field of Media Relations. This easy-to-follow playbook is a complete guide for anyone who wants to sharpen their skills and up their game in media relations.
For the inexperienced novice or the seasoned professional, See. Spot. Run. is packed with practical advice and easy-to-follow steps for devising a winning campaign, diffusing negative press, and getting more coverage faster for your clients.
Written by a media relations professional with nearly three decades of experience, this playbook is a quick reference guide filled with motivation and inspiration, ready to use for clients and individuals in the media spotlight.
"Attention PR departments, See. Spot. Run. is insightful and easy to read."
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